In retail design, lighting is not just about visibility; it is a sales tool. A well-executed lighting plan can guide customer flow, increase dwell time, and directly influence purchasing decisions. DIG approaches retail lighting as a strategic asset with a measurable ROI.
The Hierarchy of Light
A flat, uniformly lit store creates a “big box” feel that diminishes perceived value. We design using a hierarchy:
- Ambient: The baseline layer for navigation.
- Accent: High-intensity spotlights focused on merchandise. This creates contrast, drawing the eye to specific products. Studies show that customers are naturally drawn to the brightest point in their field of vision.
- Decorative: Fixtures that reinforce the brand identity.
Color Rendering Index (CRI)
We specify lamps with a high CRI (90+) for retail environments. High CRI ensures that colors are rendered accurately. A red sweater should look vibrant red, not muddy. In fitting rooms, flattering lighting is critical; if the customer looks good in the mirror, conversion rates increase.
By investing in professional lighting design and implementation, retailers can elevate their brand perception and drive sales per square foot.
