Effective Retail design is not just about aesthetics; it is about sales velocity. We use design psychology to guide the customer from the lease line to the point of sale.

The Decompression Zone

The first ten feet of a store are critical. We keep this area open and inviting, using higher lighting levels to transition the customer from the mall corridor into the brand experience.

Lighting Hierarchies

We use a mix of ambient and accent lighting to create focal points. By highlighting high-margin merchandise with higher foot-candles, we draw the eye and influence traffic patterns. This strategy aligns the physical environment with the retailer’s sales goals.