In the fragmented world of commercial construction, the disconnect between creative vision and logistical reality often leads to budget overruns and schedule delays. At DIG (Design + Implementation Group), we operate on a fundamental philosophy: design is only as good as its execution.

The Design + Implementation Model

Unlike traditional firms that hand off “Interior Design Concepts” to third-party contractors and hope for the best, DIG offers a unique and complete turn-key service. By integrating the Design pillar—led by Principal Deanna D’Addario Martinez—with the Implementation pillar—overseen by CEO Michael Shelby—we maintain full responsibility from concept through completion.

Mitigating Risk Through Logistics

The “Implementation” phase is not merely about selecting furniture; it involves complex “Warehousing and Logistics,” “FF&E Procurement,” and strict “Construction Administration.” By controlling the supply chain and managing the financials internally, we identify lead-time conflicts before they impact the critical path.

The Outcome

This holistic model ensures that the beautiful renderings we present are exactly what is built. For stakeholders in healthcare, corporate, and hospitality sectors, this means accountability, financial transparency, and a streamlined path to opening day.